BMW Xperience, 2011 – Delhi NCR
The strength of a man is when he can turn adversity into opportunity. At the end of a crippling global recession, we took the unfinished excavation site of India's largest ever mall that never got built and converted it into an off-road adventure park for the launch of the BMW X series in India. Surrounded by the sky scrapers of Cyber City in Gurgaon we brought to life rough terrain conditions in an urbane city environment to demonstrate the fantastic off-road capabilities of the BMW X Series.
A jaw-dropping, earth-shaking launch of the BMW X Series 60 feet down under!