MINIMIZING THE GAPS
All about Event Production
- MANISH KASHYAP, COO - SHOWTIME GROUP
I was an architect before venturing into the events sector which made me strongly believe in attention to detail at every level. With 15 incredible years in the Events Industry and having handled various positions in distinctive realms of creativity and experiential marketing, I appreciate people who can provide creative, imaginative and out of the box solutions for event execution and production process.
I feel, it's crucial to bridge the gap between design and execution and find solutions to execute at a cost that the client agrees. Thus, making it mandatory for people in production to keep themselves updated about materials that can be used in events and explore materials outside the spectrum of events as well.
Apart from this, let me also highlight the 3 key interfaces for a seamless execution of event production onsite. The first interface is the designing aspect from where the production team can get an estimate. It is solely about the attempt to make the design happen and if there is any communication gap then the production team should collaborate with the creative team without hampering their designing freedom. They should believe in the design and put their best foot forward to ensure they deliver what is closest to what has been visualized and reduce the gap from commitment to delivery.
The second interface is the financial part. Events industry needs to realize and believe that they are the clients to the vendors and work with them accordingly. I would also like to add here, that vendor management is essential not only for the betterment of the industry but to reduce the gap from design to logistics as well. Business should not be given to vendors on the basis of preference of individuals but for the capabilities and skill set of vendors.
Clients form the third interface according to me. As the Operations are the ones who are seen by the clients onsite, it is important for them to present themselves to the clients at a behavioral and intellectual level, and any kind of nervousness from their end might result in a snowball effect. In this interface, it is imperative to minimize the gap between the operations and the clients for a seamless execution of an event onsite.
I imagine the future of production would largely be based on outsourcing. It can go the architecture way as well where architects are designing. There are national and international level experts in different spaces nowadays, and putting the best on the job saves time and money.
So to put things in perspective, Events is essentially creative thinking, thinking designs, thinking spaces, while staying connected to the brand. It's a mix of processes, mix of people, and it's the people who make the industry. We require the right mix of talent, people who can inspire others to achieve bigger milestones in events.
Lastly, I strongly believe in Showtime's philosophy to #Be1. Here 'Be 1' is not about supremacy, it is about creating the desire and aspiration in clients to work with us, to become the number 1 choice for all kind of events.
